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Wednesday, November 7, 2012
Friday, October 26, 2012
RVC Wine & Spirits Hosts Grand Opening - Rockville Centre, NY Patch
Droves of residents turned out Saturday for new local business Rockville Centre Wine & Spirits, which hosted its grand opening.
The grand opening included wine tastings throughout the afternoon and into the evening hosted by store manager Chris Cavanaugh.
Cavanaugh was born and raised in Rockville Centre and has been in the wine and spirits industry for 10 years. He has also earned a Level 2 certification from the Wine and Spirits Education Trust.
With his experience and knowledge of the wine and spirits industry, Cavanaugh said he is looking forward to building Rockville Centre Wine & Spirits into a successful local business and becoming part of the local business community in RVC.
The new store is located at 218 N Long Beach Road.
Source: http://rockvillecentre.patch.com/articles/rvc-wine-spirits-hosts-grand-opening
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Britney Spears Is on Justin & Jessica's Wedding Cover?!
Justin Timberlake and Jessica Biel's gorgeous wedding photo, which appears on the new cover of People, is so awesome that we almost didn't even notice that Britney Spears' face appears on the top right corner of the magazine. Almost.
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Thursday, October 25, 2012
Amazing Magic Powder Freezes Water Drops As They Bounce
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Wednesday, October 24, 2012
Pick 6: Expect to hear the names of these coaches when jobs start opening
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?
The speculation has already started.
Which coach is going to get this job? Who would be a good candidate for that one? Do you think so-and-so would leave this school for that one?
Arkansas fans have been playing this game since the Razorbacks lost to Louisiana-Monroe in September. Plenty of others have joined in since.
Advice to those fans: Chris Petersen is probably not leaving Boise State for your team, so best to just move on from that wish.
Here are six coaches whose names will be popular when jobs start opening up over the next month or so.
? Butch Jones, Cincinnati
Jones is in his third season at Cincinnati after a successful three-year stint at Central Michigan. He replaced Brian Kelly at both spots and is 46-25 in his career, three times winning at least a share of a conference title. The Michigan native also spent two years working under Rich Rodriguez at West Virginia.
Could end up: Tennessee.
? Willie Taggart, Western Kentucky
At 36, Taggart is one of the youngest coaches in major college football. In three years, he has taken his alma mater from fledgling FCS program to Sun Belt Conference contender. He spent three years working for Jim Harbaugh at Stanford before taking over WKU. After a 2-10 first season in Bowling Green, he's 12-7.
Could end up: Kentucky.
? Sonny Dykes, Louisiana Tech
The current leader in the category of "hot coach." He's from the Hal Mumme tree that produced Mike Leach and Dana Holgorsen. If you're looking for a guy to rev-up the offense, the 42-year-old Dykes is your man. He is 19-13 in three seasons at La Tech.
Could end up: California.
? Charlie Strong, Louisville
After 10 years of being a successful defensive coordinator at South Carolina and Florida ? he coached two national championship defenses for Urban Meyer with the Gators ? Strong finally got a chance to be a head coach with Louisville. The 52-year-old has quickly turned around that program, going 21-12 in three seasons.
Could end up: Good luck prying him away from Louisville AD Tom Jurich, but Strong is an Arkansas native so ... Arkansas.
? Dan Mullen, Mississippi State
Another former Meyer assistant. The 40-year-old was offensive coordinator on those two national championship Florida teams. Mullen has been in Starkville for four seasons. It's a tough place to win, and he's now 28-17, and 12-15 in the SEC.
Could end up: Somewhere else in the SEC.
? Dave Doeren, Northern Illinois
The former Wisconsin defensive coordinator is 18-4 in two seasons coaching the Huskies. Doeren, 41, took over a good program, left behind by Jerry Kill, and won a Mid-American Conference title last year.
Could end up: Purdue.
____
Extra point
Texas Tech's Tommy Tuberville is an Arkansas native and former Auburn and Mississippi coach who will inevitably be mentioned as a candidate for SEC jobs. Art Briles of Baylor is another spread-offense guru, though the post-Robert Griffin Bears might make him look less desirable.
___
Follow Ralph D. Russo at http://www.Twitter.com/ralphDrussoAP
Source: http://www.dailyjournal.net/view/story/030a6680ad10414e98f464a7e5aa15b5/FBC--Pick-6-Wanted-Coaches/
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Jessica Biel & Justin Timberlake?s Wedding Photos Have Been Released
Money Well Spent?
on October 24, 2012Yesterday we learned that People magazine won the rights to publish Jessica Biel and Justin Timberlake?s wedding photos here in the US (while OK! magazine won the rights to publish in Europe) by shelling out a reported sum of $300,000. to the couple for the photos. Today, we get our FIRST LOOK at Justica?s wedding photos which will appear in this week?s NEW issue of People magazine. As you can see below, Justin and Jessica had a lot of fun posing for their wedding photos ? click below and check it out.
Judging by their wedding photo, Justin Timberlake was more than ready to jump into his new life with Jessica Biel, springing airborne with joy. When the couple of five years exchanged personal vows in a romantic Italian ceremony Oct. 19, ?it was a really special evening,? Timberlake, 31, tells PEOPLE in this week?s cover story, in which the newlyweds open up for the first time about their special day and share exclusive photos. ?It was a total fantasy experience,? adds Biel, 30. One cause for emotion? The singer-actor played the guitar and serenaded his beautiful bride-to-be as she walked down the aisle in a custom, petal pink Giambattista Valli Haute Couture gown. ?It was an original piece I wrote specifically for the evening and for her,? says Timberlake, who wore a Tom Ford tux he helped design. The pair welcomed 100 guests, including close friends Jimmy Fallon, Andy Samberg, Timbaland and Biel?s 7th Heaven costar Beverley Mitchell, to the Borgo Egnazia resort in southern Italy for a week-long wedding celebration. ?It was a lot to ask of them to travel, so we figured we?d give our guests a good party!? says Timberlake.
Naturally, the full set of wedding photos and all the deets from the wedding will be featured in the new issue of People magazine so you might want to get out there and snap up a copy. I think it?s really very cute that JT composed and performed a song for Jessica especially for their wedding day ? that?s romance, y?all. To be honest, while I personally found this Justica wedding to be kind of ho-hum, I must admit that after seeing this first wedding photo, I?m very curious to see the rest of the photos inside the new issue of People. I think it?s a bit sneaky and brilliant that the People editors figured out a way to feature a photo of Britney Spears on the cover of Justin Timberlake?s wedding issue (the ONLY 3 people on the cover are Justin, Jessica ? and BRITNEY) ? well done, editors. What do y?all think of this first look at the Justica wedding photos? Are you curious to see more? Will you be picking up this issue of People magazine?
[Source]
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Tips and Techniques to get Coverage in your ... - Business Marketing
There is so much talk of the internet and how online marketing is doing wonders for small businesses that some people are forgetting the active role that traditional marketing once played and how it continues to play a major role for small and medium size businesses. Following on from the previous post?How does Direct Mail compare to Email Marketing, I thought it would be a perfect opportunity to expand on how traditional marketing methods such as the press can take a businesses to a whole new level. Press can include the alternative, global internet method, but let?s concentrate on local press coverage for a localised target audience.
If you?re a SME (small and medium enterprise) and would like to attract an audience or customers from your local region, then a very good way to do this would be to market your business through the local newspapers, local business journals or even regional radio stations via advertising programs where you pay per insert or radio spots. Although, this is good method to drum up business through direct impact, a better way however, is by gradually building strong credibility through continuous editorial coverage.
Here are some tips and techniques to get coverage in your local press media:
Research
It really doesn?t matter where your business is based as there is bound to be a handful of goo0d quality press outlets that will give you editorial coverage. However, you will have to get to know your local newspapers, radio stations and journals well enough to see what kind of coverage they provide. Is the media good for your audience, what kind of stories and content they distribute, the distribution ratings and most importantly, research the readership or listeners of that press media.
Get to know the press
Get to know the people behind the press outlets in your region. Who writes the stories, who reads the news over the air and who the business editors are and what kind of coverage they regularly look for. ?In order to maximise your chances of meeting with the press people, find out what kind of networks they may be seen at, which business network groups attract journalists and if you do find one, go ahead and attend and build your credibility within the group. You may want to take up prominent roles within the networks in order to be more visible, but remember, those positions must be attended to with the highest professional integrity.
Don?t be afraid to introduce yourself to the reporters as they are just as much interested in meeting new people with new stories as you are in publishing those stories.
Research and write
For you to write the best editorials possible for your business, research what other businesses are writing about, how they are executing the finest stories and indirectly pitching to their local audience. Think of any up coming events you may be involved in through business, or how your business raised money for a particular charity? these would be great stories for an editorial. Published interviews are also a fantastic way to get visibility in the press, especially, if it is concerning the local area and affecting people in a particular way.
Remember, journalists are mostly interested in good quality stories and reports written to the the highest standard. So be clear in what you write about and the style you write in.
Keep the content very clear outlining any problems and benefits that will help the local community. Keep the headline short, but robust in terms of its immediate appeal. Don?t write lengthy paragraphs, but instead split them up into bite size chunks of content. Include related resources along with additional notes. Most importantly, provide quality photographs that relate to the editorial and your contact details along with any social media links.
Create a collaborative opportunity
If you are running a contest with give-aways or a competition that generates great PR momentum, then don?t miss out on talking to the press media. The press love to offer its readers an opportunity to get more interactive through competitions and sweepstakes. What about getting free PR? Most local press are happy to get involved by providing coverage if your business and you are doing something out of the ordinary and something beneficial on a local level such as, a marathon, charity fundraisers, community donations, sponsorship for a park etc.
Maximise the PR potential by negotiating a well deserved coverage for the best possible length of time and in other associated press outlets. We are not trying to take advantage, but merely, trying to get the best possible reach for all the hard work you will have put in.
Success stories
As the title suggests, a superb way to gain press coverage is through success stories your business has gained. For example, if you have secured a large business contract through a tender that might have involved fighting off large international firms then get the press on your side.
Awards and accolades speak volumes for your company, and if you have received any, why not tell the press? As a local business, this would be seen as a great achievement amongst the community and there is no better way of highlighting this then press coverage.
May be your business is celebrating 50 years in business? wouldn?t this offer an amazing press opportunity? Local businesses who celebrate their anniversary and longevity in business proves to be valuable for the local area. Talking about success stories is far more appealing for PR coverage through the press as it shows the vibrancy and healthy nature of the local and regional community.
Monitor and measure
Like any marketing effort, monitoring and measuring your response and momentum is absolutely essential. There is no point in putting so much effort and time into creating press PR if you?re not interested in investigating how the results came about and what made the least impact. You will want to identify what didn?t work as this you must avoid or refine for the next time. At the same time, the PR that has brought success, you will definitely want to continue and with that learning branch out into other areas of the press media.
So, monitoring and measuring is a necessary process on which you will want to spend quite a bit of time.
To summarise, getting press coverage in your local press media is a great method to get your local community talking about your business. Local can grow into ?national?, and thereafter ?international? if that is your intention. So, look at this traditional press medium as a viable way to grow your business. Yes, the internet offers some amazing marketing opportunities, but on a local level, press media is probably one of the most powerful tools for publicity.
What are your thoughts? Do you have stories of how the press has created positive impact on your business or ?even negative impact?
Further readings on PR and Press Media Coverage
Author: Shameer Shah
Co-founder at EyeWitness. Founding Partner at CreativeServicesGuide.com. Creative Director. Designer. Techie. I grew up in Kenya. Lived in Washington DC & now based in London.
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